Facebook Marketing

Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing. A Facebook Page is a public presence similar to a personal …

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Facebook has 1.18 billion daily active users. Let’s put that in perspective. That’s over 5X the population of the United States, 15% of the world population … and it’s still climbing.

A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.

Course Curriculum

Total learning: 21 lessons Time: 2 weeks

    How to grow your Facebook Page 1

    Types of facebook Posts 6

    When it comes to Facebook marketing, posting content is the core function of the job. Without a consistent flow of content, your Page exists solely as a source of information for people who are already aware of your brand. In other words, it’s no different than the most basic of websites. However, when you use Facebook to publish and share quality content, you extend your reach into the big blue ocean of Facebook’s users. Users discover your content and may choose to like your Page to continue the relationship. Over time, their trust in your brand increases, hopefully enough to make a purchase.

    Create a Facebook Marketing Strategy 5

    To build a successful Facebook marketing strategy, you’ll first need a comprehensive understanding of your audience. Then we’ll dive into developing the right mix of content to drive results, scheduling posts into your editorial calendar, and exploring Facebook’s new offerings for connecting with prospects. Identify Your Facebook Audience To determine your Facebook audience, take a step backwards and evaluate the buyer personas of your marketing strategy at large. Buyer personas are fictional, generalized representations of your ideal customer, which help you to better understand your target audience. No matter if you’re in marketing, sales, product, or services, you can use buyer personas to relate to your target customer and tailor your content, product, or behavior. Then, take a look at your competitors. Explore their Facebook Pages and evaluate each for a few key factors: Visual quality Post frequency Content mix Engagement on posts (likes, comments, and shares) Response time and quality from business

    Measuring Social Return on Investment 1

    How to advertise on Facebook 4

    When you begin advertising on Facebook, it can feel like there’s a lot of boxes to check. Is your copy engaging enough? Are you targeting the right people? How much should I spend? Unfortunately, the overwhelming nature of Facebook advertising prevents many from even trying it out. But with such a massive and diverse collection of users, Facebook offers a unique opportunity for marketers to drive awareness for their brands -- one that could drive more leads for your business than any other paid channel. Below, we’ll walk through the steps to get started with Facebook advertising, making sure you’re producing the right ad at the right time.

    Conclusion 0

    In a massive sea of 1.18 billion daily active users and 60 million businesses, you have to stand out if you want to market on Facebook. You have to be helpful. You have to be deliberate. Really, to master Facebook marketing, you have to be inbound. Thankfully, Facebook’s tools cater to the marketer who wants to form an authentic relationship with their audience. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options. Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. Your fans are giving you permission to reach them through Facebook. Make the most of the opportunity by following the simple tips in this guide.

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