Content Marketing

Content planning and strategy 10

You wouldn’t start building a house without a blueprint, a sculpture without a sketch, or a company without a mission statement. So, there should be no content creation without a plan. Otherwise you risk getting derailed from your objective. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. Let’s go over how to create your content plan, step-by-step

• Set Your Content Goals 03 min
• Create a Buyer Persona 02 min
• Rely on the Buyer’s Journey 03 min
• Perform a Content Audit 02 min
• Choose the Right Format 02 min
• Content Promotion 01 min
• Social Media 02 min
• Email Marketing 01 min
• Paid Promotion 01 min
• Repurposing Content 01 min

The Content creation process 6

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

• SEO Research Search Engine Optimisation 02 min
• Ideation 01 min
• Writing 03 min
• Editing 01 min
• Uploading 03 min
• Publishing 03 min

Creating a Content Plan 3

Why your business needs a content marketing plan

• Introduction 02 min
• Social Media Content 03 min
• Website and Blogs 03 min

Analysing your Content 1

Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content.

• Analyse Your Content 03 min

Conclusion 1

• Conclusion 01 min