Course Curriculum
Content planning and strategy 10
You wouldn’t start building a house without a blueprint, a sculpture without a sketch, or a company without a mission statement. So, there should be no content creation without a plan. Otherwise you risk getting derailed from your objective. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. Let’s go over how to create your content plan, step-by-step
The Content creation process 6
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
The Content creation tools 6
It contains the tools you need to nail visual content creation
Creating a Content Plan 3
Why your business needs a content marketing plan
Analysing your Content 1
Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content.