Content Marketing or content creation is the ultimate inbound marketing practice. When you
create content, you’re providing free and useful information to your
audience, attracting potential customers to your website, and retaining
existing customers through quality engagement.
Content planning and strategy
You wouldn’t start building a house without a blueprint, a sculpture without a sketch, or a company without a mission statement. So, there should be no content creation without a plan. Otherwise you risk getting derailed from your objective. A content strategy includes everything from brand and tone to how you will promote your content and eventually repurpose it. Let’s go over how to create your content plan, step-by-step
The Content creation process
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
The Content creation tools
It contains the tools you need to nail visual content creation
Creating a Content Plan
Why your business needs a content marketing plan
Analysing your Content
Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content.
The course is value adding - easy to understand for anyone kick starting content creation. We would love to learn more on content creation - this current course touches on the basics and the next level if it touches in detail with examples on how to i.e develop a content strategy it will be more lucrative too. In overall thank you Teacher Tofara get course wouldn't mind retaking it over and over again.